Universo Online (UOL) clearly understands the new rule of the Internet economy: Content is king. �UOL is building the infrastructure for the Internet economy in Latin America,� says CIO Daniel Amaral, �and we can do that only with EMC storage as our foundation.�

Recognizing the advantages first movers have in online businesses, Brazil�s two leading publishers, Abril and Folha de S. Paulo, merged in 1996 to form UOL. Today, UOL is Brazil�s biggest online service provider and Latin America�s largest private supplier for Internet access.

"Being first allowed us to capture market share and gain the confidence of customers,� says Chief Operating Officer Caio Tulio Costa. �Just as important are our publishing origins�we own the content, which is at the center of all Internet activities.�

UOL brings a journalist�s mentality to the Internet, providing current news and analysis, sports, weather, and entertainment stories every minute of every day. More than a million subscribers rely on UOL for dial-up, mail, and content access, with rapid growth on the
horizon. Already the largest Portuguese-language Internet site in the world, UOL has aggressive expansion plans, both inside and outside Latin America�specifically Portugal, Spain, and the United States.